SEO (Search Engine Optimisation)
Redcar Design can offer you a full audit for your website. We can report back to you with ideas on how to improve your existing website or potentially develop or create new. It’s essential that search engines such as Google “crawl” your website with quality information and content.
Benefits of SEO
- Attracts more visitors to your website.
- Improved conversion rates give you a better chance of turning those
visitors into clients.
- Having a user friendly website.
How will optimisation work for my website?
- Quality content.
- Responsive on devices such as mobiles.
- Website load speed.
- Website UX (user experience).
- Social media links.
- Off-Site Search Engine Optimisation
- Social media likes, shares etc.
- Quality backlinks to your website.
PPC (Pay Per Click) Advertising
Highly experienced in PPC working on many campaigns for a number of clients with extremely successful results, creating strategies that will give your business a good ROI. Keyword research is where it starts to ensure your website is optimised for effective results – which will ultimately gain your business fresh leads via traffic to your adverts and organic search results on search engines such as Google.
How will PPC work for my website?
- An instant advert
- Easy to implement
- PPC campaigns are easy to measure from data analysis
- Target an audience specific to your trade or business
- Audience can even be pinpointed by postcode.
Do I go for SEO or PPC?
There is no right or wrong as such but SEO will take time and patience for website traffic and search engine results to appear.
PPC is an instant media of advertising but carries a potential higher budget. For an aggressive marketing strategy we suggest you do both but you can easily start with those best practise “habits” for your website.
There are many platforms now to cross promote your business and drive traffic to your website from Facebook to LinkedIn.
Pro-active, interesting posts can grab instant attention providing your pages mirror your branding on social pages to your website. Redcar Design can provide the full package so your audience interacts with your marketing strategy with engaging and relevant content.
CONTACT REDCAR DESIGN TODAY